Last year Arby’s became the first national quick-service chain to offer game meat with the launch of a venison sandwich.
While considered highly successful, due to selling out quickly at selected chains, the reality was it was a very limited offer available at only 17 restaurants, with each location only given 500 sandwiches. No surprise, they sold out quickly.
However, Arby’s is relaunching the sandwich, made with thick-cut red tailed deer farm-raised in New Zealand nationwide on Oct. 21.
The sandwich, comprised of the marinated deer meat, juniper-infused Cabernet steak sauce and fried onions on a toasted specialty roll, will still be available for a limited time and, even with a $7 price tag, $2 higher than last year, an Arby’s spokeswoman said it is expected to sell out quickly.
Arby’s also is introducing an elk sandwich on the same day at three locations, one each in the Denver suburb of Thornton, Colo., Casper, Wyo., and Billings, Mont.
It’s also $7.
“The positive response to our limited offering of venison last year was so widespread and passionate that we knew we had to find a way to offer it nationwide,” Arby’s Restaurant Group, Inc., chief marketing officer Jim Taylor said. “On October 21, we want hunters and meat enthusiasts across the country to visit their local Arby’s and enjoy this amazing sandwich. It’s a perfect example of the level of innovation coming from our teams and our commitment to creating experiences that guests can only get at Arby’s.”
For more on venison, be sure to see the November 2017 issue of Meat Packing Journal.