Fully Automated Carcass Cooler roomLamb is the world’s most popular red meat with fans in all countries except for one – the USA where a staggering 40 percent of the population has never even tasted lamb. And, to add insult to injury to US lamb producers, the lamb most commonly found in US supermarkets comes from Australia and New Zealand.

In this episode of Meat Talk, editor Velo Mitrovich explains why lamb from Down Under trounces home-grown from the US, Spain, England, and Wales, but why it doesn’t have to be this way. He also expounds on why marketing lamb to those over 30 is a waste of money but how a ‘gate-way’ cut will entice the Millennials.